The property at 13 Celand St in Greenville, SC shows a strong rental potential, with estimated monthly rents ranging from $1,795 to $2,399. Given the neighborhood's increasing property values and the property's appealing features like hardwood floors, granite countertops, and a modern open floor plan, the revenue potential is robust. The estimated payback period would depend on the purchase price and other expenses, but the upward market trend suggests a favorable return. Challenges may include maintaining the property's condition due to its age.

To maximize rental income, consider enhancing curb appeal with landscaping or adding energy-efficient features. If selling, highlight the extensive renovations and proximity to downtown Greenville attractions. Given the strong market, it might be wise to hold and capitalize on the neighborhood's appreciation before considering a sale.