The property at 10324 Cochron Dr is competitively positioned in the McKinney market but currently priced above the local neighborhood and city medians. At $630,000 ($182/sqft), it offers more space and amenities than typical area listings, yet faces stiff competition from nearby comps listed between $530,000 and $775,000, with similar size but often lower price per square foot. Market conditions are stable, with single-family homes averaging 83 days on market, while recent comps have closed in 50–70 days, suggesting a moderate sales cycle.[1][4]
To maximize sales potential, consider a targeted price reduction to the $600,000–$620,000 range to better align with recent sales and attract a broader pool of buyers. Minor cosmetic updates and professional staging will help the property stand out. Highlight features like high ceilings, community amenities, and Frisco ISD access in marketing materials. List promptly to leverage spring demand and anticipate a 60–70 day closing timeline, targeting move-up buyers or families seeking larger homes.