The property at 7 Kingsbridge Dr, Edison, NJ (4 beds, 2 baths, 1,748 sqft) is positioned above the local market median in terms of price per square foot ($431 vs area median $376–$389). Recent 4-bed comps within 1 mile have closed between $360–$474/sqft, typically in the $600K–$770K range, with a median sale price around $700K. The home is in a strong school district and a desirable submarket, but is priced at the upper end for its size and features.
To maximize sales potential, list near $698K–$725K, aligning with higher-end comps and allowing room for negotiation. Invest in minor cosmetic updates to differentiate from nearby inventory and highlight proximity to top-rated schools. Market aggressively to families, and prepare for a 60–90 day time-to-close, as current area days-on-market trends have lengthened.