This 855 sqft, 2-bedroom, 2-bath apartment in Kirkland’s Moss Bay is positioned in a high-demand market where the median rent for 2BR units hovers around $2,480, but recent Zillow comps at this address have listed similar units between $2,950 and $3,100, with a Zestimate suggesting $3,063—well above the citywide average[1][2]. Given the property’s in-unit laundry, two full baths, and included utilities, it’s poised to command premium rent, especially with Kirkland’s limited inventory and strong tech-driven demand[3]. The neighborhood offers walkability, lake proximity, and excellent schools, all of which bolster desirability. However, the lack of cooling and dated building features could temper the upside for some renters. Overall, the rent potential range of $3,377–$3,830 seems aggressive but plausible given the comp trajectory and market heat.

To maximize rental income, consider modest upgrades like adding AC (given the lack of cooling), refreshing finishes, and highlighting the in-unit laundry and utility inclusions in marketing. If selling, emphasize the property’s prime location, recent rental comps, and the strong Kirkland rental market—these are major selling points for investors. For current owners, a professional staging and high-quality photos could help achieve top-of-market rents. Keep an eye on local inventory trends; if supply tightens further, leverage that in negotiations.