The property at 6800 Cougar Ln offers 2,317 sqft, 4 beds, and 2.5 baths on a large 30-acre lot, but its current valuation and price per sqft are far below area comparables. Recent 4-bed, 2-3 bath comps in Santa Rosa have sold between $885,000 and $2,200,000, averaging $378–$794 per sqft, while this property is priced at just $14 per sqft. The market is slightly down year-over-year, with median prices around $720,000–$735,000 and median days to pending at 15–22, indicating a moderately paced market[1][2][3].
To maximize sales potential, reposition the listing price to reflect the property’s true market value based on its size, acreage, and unique features. Highlight the expansive 30-acre lot and potential for development or estate use. Consider targeted marketing to investors, developers, and buyers seeking land opportunities. Pre-sale improvements such as minor land clearing or basic infrastructure upgrades could further boost appeal. Expect a competitive market with a 2–3 week timeline to attract offers if optimally priced and marketed.