The property’s current value ($400K; 3 bed, 2 bath, 1,452 sqft) aligns with lower-end comps, but sits below the $559K median for single-family homes in Bonita Springs. The market is solidly buyer-favored, with high inventory, price reductions, and homes averaging 64–86 days on market. Older construction and lack of storm-resilience upgrades may further limit appeal and price leverage[1][2][4].
Price competitively near recent comparable sales ($400K–$470K for similar size/age), and consider targeted pre-sale improvements like hurricane-resistant features to stand out. Highlight affordability and proximity to demand centers in marketing. Expect a 2–3 month time-to-close; targeting first-time buyers and investors can help reduce this window[1][2][4].