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70% Rule Calculator

Calculate the maximum purchase price for a house flip. The 70% rule says you should pay no more than 70% of the After Repair Value minus rehab costs — leaving room for profit and unexpected expenses.

Deal Numbers

Additional Costs

What is the 70% Rule?

The 70% rule is a quick formula used by house flippers to determine the maximum price they should pay for an investment property:

Max Offer = ARV × 70% − Rehab Costs

The remaining 30% covers your profit, closing costs, holding costs, and a buffer for unexpected expenses. Some investors use a stricter 65% or a more aggressive 75% depending on their market and risk tolerance.

This calculator goes beyond the basic formula by also factoring in buy-side closing costs, holding costs, and selling costs to give you a more accurate projected profit.

Maximum Offer Price

$160,000

$20,000 over max offer

Decent Deal
Projected Profit$38,600
Profit Margin12.9%
ROI15.9%
Total Investment$243,400
Net Sale Proceeds$282,000
Rule %70.0% of ARV

Where the ARV Goes

PROFIT$38,600
Profit$38,600
Purchase$180,000
Rehab$50,000
Closing & Selling$23,400
Holding$8,000

What does this mean?

A 12.9% margin is workable but tight for a flip. Make sure your rehab estimate is solid — there's not a lot of room for cost overruns. Consider whether you can negotiate the purchase price lower or reduce rehab scope.

Want to analyze a full deal with comps, rehab estimates, and flip projections?

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