Based on recent comps, the property's rent potential for a 3-bed, 2-bath, 1,158 sqft new apartment in Mission, TX, ranges from $1,175 to $1,700/month, with most similar units leasing between $1,100 and $1,350. At $1,350, annual gross revenue would be around $16.2K. The payback period, assuming no vacancies and only rental income, is highly favorable for this price point and market. The area is stable, with a slight recent dip in rents, but demand for new construction and proximity to top-rated schools is a strong draw. High-end appliances and in-unit laundry boost appeal, though competition is steady and incentives like '2 months free' signal a renter’s market.

To maximize rental value, focus on maintaining the high-end finishes and market the property's location in a top school district. Consider flexible lease terms or additional amenities (e.g., smart home features) to stand out. If selling, highlight the turnkey, low-maintenance appeal and the strong rental comps. If vacancy persists, a modest rent adjustment or enhanced digital marketing could attract quality tenants faster.